---
title: "Site analytics"
source: "https://wparts.com/en/help/sites/analytics"
---

# Site analytics

Site analytics shows what happens on your site: a funnel from visitors to leads and appointments, traffic sources based on UTM tags, and a daily chart of visits. Open it at **Profile → My sites → your site → Analytics** (`/profile/sites/<id>/analytics`).

The funnel shows how many visitors submitted a lead form or booked an appointment, so you can see where people drop off. The sources report groups visits by UTM tags - add `utm_source`, `utm_medium` and `utm_campaign` to the links you share in ads and social media.

**Your own counters.** If you already use Google Analytics or Meta advertising, add your GA4 measurement ID or Meta Pixel ID in the site settings - events will be sent to your accounts as well.